Prezidentský seminář SSŘIP 1/2012
SCENARIO-BASED INNOVATION STRATEGY AND STRATEGIC MARKETING AT SIEMENS CORPORATE TECHNOLOGY
Heinrich Stuckenschneider
Vice President, Corporate Research and Technologies, Head, Strategic Marketing, Siemens AG
Datum: středa, 15. února 2012, 13:00 – 16:30
Místo: Euro RSCG Prague – Expo 58, Letenské sady 1500, Praha 7
Program :
- Socio-economic (mega)trends - challenges to society and business - solutions
- Strategic Technology Management or Strategic Planning of Technologies & Innovations
- Innovation strategy @ Siemens AG – to be the trend setter
- „Pictures of the Future“ : combining extrapolation with retropolation
- Horizons 2020
- Co-operation & networks - Knowledge – Technology leadership – Intellectual property – Standards setting
- Leveraging Platforms and synergies
- Intimacy with customer processes & presence in the leading markets
- Innovation processes optimisation
- Human potential excellence, profound innovation culture
- Interlocking innovation strategy with business strategy
- The concept & practice of strategic marketing @ Siemens AG
- Case scenarios : Information & Communication Technology
- Strategic visioning and retropolation from future scenarios
- The future of high technologies
- Innovations have changed our world … … but innovation also needs changes
- Heinrich Stuckenschneider – my inspirations, credo and vision
DR. HEINRICH STUCKENSCHNEIDER, MBA
Heinrich Stuckenschneider is Vice President Corporate Technology and head of Strategic Marketing of Siemens AG, Munich, with main responsibility for evaluation of future markets and business opportunities for Corporate Technology, along with strategic recommendations.
Prior to this position, Dr. Stuckenschneider held responsibilities for Strategy Development, Business Development, Marketing and Restructuring in various Siemens Business Groups as well as in Corporate Development.
Heinrich Stuckenschneider has studied chemistry and physics at the Universities of Münster and Freiburg, the Ohio State University and the University of Munich, where he received the Ph. D. in solid state chemistry. Additionally he earned an MBA from the University of Chicago.
Brožura ke stažení zde...
|
PODMÍNKY ÚČASTI:
|
|
plný člen SSŘIP
|
zdarma
|
|
základní člen SSŘIP
|
2 160 Kč / 1 osoba
|
|
|
2 880 Kč / 2 osoby
|
|
nečlen SSŘIP
|
4 200 Kč / 1 osoba
|
|
|
5 640 Kč / 2 osoby
|
|
|
|
|
STORNO PODMÍNKY:
|
|
do 7. února 2012
|
vracíme 100% vložného
|
|
po 7. únoru 2012
|
vložné se nevrací,
|
|
je možno vyslat náhradníka
|
|
|
|
uvedené ceny jsou včetně 20% DPH a občerstvení
|
|
Daňový doklad Vám po úhradě ihned zašleme
|
|
číslo účtu: 3687 580 227/0100
|
|
variabilní symbol: 201241
|